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All of us have gotten used to getting things faster, cheaper, and more conveniently. It's the notion of "I want it right now - don't make me wait - and oh, by the way, please solve all my problems while you're at it." That's simply the world we live in now.

The key question for accountants to answer is:

Are we / our firms evolving to meet the expectations of our clients? 

Client accounting services is a perfect case in point. More and more of our clients don't want to deal with accounting or finance or payroll. They want to focus on what they do well - running their businesses - and leave all the other "boring stuff" to someone else. And that someone else could be you - if you're set up to provide it.

It's no wonder that the growing CAS market is exploding right now.

The key question is - how can accountants start thinking strategically about dipping their toes into this service area when:

1. It's growing
2. Our clients are coming to expect these types of services, and
3. Accountants have always been all about meeting client expectations.

And those expectations are changing and changing really really fast.

In this podcast, Hitendra Patil shows you why you need to proceed with CAS now, pitfalls to avoid, and the first three baby steps your firm can take to start its CAS practice.

Hitendra is the Director of Customer Success at AccountantsWorld, the author of Accountaneur: The Entrepreneurial Accountant, and one of the 100 most influential people in accounting, according to Accounting Today. He’s got his finger on the pulse of what’s driving public accounting into the future, and is passionate about sharing those insights with you.

Listen to the podcast below, or click here.

Ready to create your own profitable CAS practice?

• Download our free Guide to Profitable Client Accounting Services.