![]() Special bulletin for Accounting Firm Owners and Partners If you offer payroll services, be prepared for turbulent times ahead. If you have been vigilant, you must have seen this ad. It's all over - on the Internet, in the mail, in COSTCO and everywhere else you can think of. "Get 6 months FREE payroll and then pay just $9.95 per month." If a business buys this payroll service through COSTCO it's cheaper by additional $2. The ad we're referring to is for Intuit's online payroll service. Can you sell your payroll services for this low price ever? Certainly not. Ironically, if you are PayCycle user, Intuit charges YOU far more than $9.95 per month to provide payroll services to your clients! Why then is Intuit selling its online payroll service at such a ridiculously low price to small businesses and promoting it so aggressively, while it charges higher prices to accountants? dollars to buy PayCycle? You know better. It's a no-brainer that Intuit is doing all this to completely dominate the payroll processing marketplace. And that should be a major concern for you. Because Intuit has a proven track record of dominating every market it has entered, by doing whatever it has to - even if it means hurting accountants' interests. COSTCO, Intuit, and PayCycle are registered trademarks of their respective owners. |