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Your Web Presence:
How to make the most of it.
Understand the primary functions of your website
Contrary to common belief, the most effective uses of your website are to service your existing clients more effectively, enhance client relationships, and improve your practice.
Make your website your most effective means for communication
Your website must be a reflection of what your firm stands for. Make your contents lucid, explain your services in detail, and offer useful tools—all to attract new clients and make your existing clients feel good about having you as their accountant.
Client collaboration-least known yet extremely important use of your website
Collaboration is the most important advantage of the Internet. By collaborating with your clients on accounting, tax, and payroll you can save yourself significant amounts of time, money, and grief. Accounting Relief is a good example of how client collaboration can help you streamline your client accounting.
Spread the word
Use every means available to let your clients know about your website and encourage them to visit it.
If getting new clients is important to you
You need to use additional tools to drive prospective clients to your website. Among the most effective channels are Search Engine Marketing (which includes listings in local directories), Search Engine Optimization, and a listing in the AccountantsWorld Directory of Accounting Professionals.
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